Wall Street Journal
By DAWN WOTAPKA and ROBBIE WHELAN
Echelon Grill – Combination Gas and Electric
Grilling at another level
Fire Magic’s new Echelon grill is a high-tech smoker, rotisserie oven and barbecue all in one. Unlike many grills, which are purely gas-powered, the Echelon is combination gas and electric. The main grill lights using a hot-surface ignition system, much like the way a clothes dryer turns on, rather than the usual pilot light. Price: $7,385.
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Esquire Magazine – Featuring Fire Magic
Great American Things
Esquire Magazine and Made Collection have launched the Great American Things holiday gift collection. A collection of 48 products including the Fire Magic Echelon Diamond E790, that are made in the USA and certified “damn good” by Esquire. The collection is featured in the Esquire December issue and on the Made Collection website. See the complete collection and the specific product profile at MadeCollection.com The product description was written by grilling guru and Esquire contributor Steven Raichlen (you’ll recall we provided a Fire Magic Echelon Diamond for his BBQ University class)