Fire Magic® is delighted to announce its partnership with the popular grilling series Steven Raichlen’s Project Fire. The two-year partnership kicks off with the launch of the show’s second season in July. Airing on public television, the 13-episode series showcases the latest equipment, recipes and techniques to help viewers take their grilling to the next level.
“We are thrilled to partner with Steven Raichlen’s Project Fire. Mr. Raichlen’s influence as the man who reinvented world barbecue and the enormous success of the show offer an ideal opportunity to increase exposure of the Fire Magic brand and to communicate Fire Magic’s 80-year heritage of best in class performance and durability,” stated Robert Dischner, SVP Marketing for R.H. Peterson Co, manufacturer of Fire Magic grills.
The multi-prong parntership includes a Fire Magic messaging that will air during Steven Raichlen’s Project Fire episode, branded videos and signature recipes that will be available on the Fire Magic website and social channels throughout July and August, as well as promotion of Fire Magic on Steven Raichlen’s social media channels and the Steven Raichen’s Project Fire website. For more information about Steven Raichlen’s Project Fire, visit stevenraichlen.com.